Social Media

How to Use Social Listening to Identify Industry Influencers and Advocates

NetbaseQuid is a data management platform that you can use to identify industry influencers and their advocates, track the performance of key individuals, monitor the public opinion of specific brands or products, and get your target audience talking about you. It is a tool for gathering and managing social listening data. This blog article will explain how to use it to identify industry influencers and advocates.

 

1. Create a Listening Profile

The first step in identifying industry influencers is to create a listening profile for each individual you wish to study. This defines the criteria of those individuals who are valuable defenders of your brand, products, or services. It also gives you some valuable intelligence about what they consider valuable and valuable to them.

 

2. Listening for Brand Advocates

After you’ve created a listening profile for each individual, you can begin to listen to their opinions of brands and products. This is the same process as the listening profile, but it will get geared towards discovering who (if anyone) is expressing support or opposition to your brand or products. Depending on your listening profile, you can narrow down your findings to specific locations or certain products. You may also discover other influencers who get connected to the individuals currently in your listening profile.

 

3. Listening for Conversations in the industry

The final way to listen to influencers is to identify trends or hot topics in your industry. This can help you identify the types of conversations that are most important to your brand’s prospects and target audience. It also shows you what issues they care about most, giving you an idea of which messages will resonate with them.

 

4. Identify Influencers and Advocates

Once you’ve finished listening to the conversations taking place in your industry, go back and listen to those individuals. This time you’ll be listening for those that stand out as advocates or influencers. They may be your strongest allies or your most ardent critics.

 

5. Track Performance

Once you’ve identified key influencers, track their performance over time. This will allow you to see if their favor of your brand or products is increasing or decreasing. You can also use this intelligence to determine if your new product launch has affected their opinion of your brand.

 

6. Monitor Key Exchanges

Identify key exchanges with influencers or critics by creating alerts with Social Listening. This will allow you to stay on top of any negative information, so you can quickly respond and attempt to correct any misunderstandings.

 

7. Get Your Target Audience Talking

The most important aspect of identifying influencers is that they can influence your target audience. Use these individuals as your advocates to spread your message across their networks directly. They have a vested interest in helping your brand succeed, so they will be far more likely to spread your message if it is from you.

 

8. Share Your Message

Once you’ve identified key influencers, you can begin to share your message with them through established channels. Share your message in person, over the phone, via email, or social media. They’ll be more likely to share it if it comes from you.

 

9. Engage Your Audience

After you’ve developed a social listening strategy and identified key influencers, you can begin to engage with your target audience. The conversations you have with your audience mustn’t be sales pitches or spam. Create conversations that involve them and discuss topics they care about.

 

Conclusion

Identifying industry influencers and advocates is a vital part of any social listening strategy. NetbaseQuid can help you identify key individuals in your industry who are sharing their opinions. It can also help you keep tabs on the conversations taking place in your industry. And it can help you find individuals to share your message with.

 

 

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